The first of its kind in South Africa, Brand Management constitutes an invaluable tool for the growing number of academic institutions that offer this exciting subject. Making use of both local and international examples and cases, the subject is approached from a holistic, yet applied perspective. Written in an accessible style, this book assists both students and practitioners to develop the ability to manage brands from the outset to the ultimate outcome. This text is an invaluable reference work for practising professionals, written by authors who have extensive academic and professional expertise and international exposure.

The core focus of marketing is developing and delivering need-satisfying, value-creating offerings to an organisation's target markets. Guided and influenced by a constant stream of new developments and initiatives in the marketing arena, marketing management has established itself as a dynamic field of study. Contemporary cases in Southern African marketing is about the integration of theory and practice, focusing specifically on consumer insights to guide marketing strategy. Contemporary cases in Southern African marketing is a collection of case studies designed to provide a taste of local, regional and international marketing experiences across a broad spectrum of industries, with special attention being given to emerging market contexts. A handy reference grid is included that indicates which areas of marketing the different case studies deal with. Each case study has been carefully selected to emphasise the different critical aspects of marketing, and includes questions that help to direct the reader's attention towards the most important points. Contemporary cases in Southern African marketing is aimed at undergraduate and postgraduate students of marketing.

Product decisions are central in an organisation's efforts to satisfy the needs of the selected target markets and to add value for the consumer. This title explores: the meaning of a product from a marketing perspective; the major decisions regarding the product offering; branding; strategies for managing multiple products; new product development; the product life cycle concept and the strategies to manage products during the different phases of the life cycle. Product management provides a South African perspective and concepts are illustrated with a variety of localised examples and case studies.

The focus of Management 5th edition is to establish the vital competencies of communication; planning and financial management; teamwork; strategic action; global awareness; and emotional intelligence as a necessity to the foundation of management practice.

The text prepares students for the workplace within the field of management using practical examples and experiential exercises so that they can apply this knowledge. Management 5e is an introductory text written for students who are studying general management as part of an undergraduate course, either at a university or a university of technology.

The fifth edition of Management includes:

• A chapter opening case study to familiarise students with the theoretical concepts covered in the particular chapter as well as indicating how these concepts apply in the business world.
• Managerial competency features and competency development exercises to prepare students for advancing in their management studies and to prep ar e them for the workplace within this field.
• Contemporary management in practice and South African insight features that offer practical examples and experiential exercises to give students the opportunity to apply their knowledge.
• Discussion questions at the end of each chapter to test students understanding of the content covered.